Thursday, January 31, 2019

8 GIFs That Explain T&F India’s Ecosystem

-COMMUNICATIONS & PR TASKFORCE


Someone rightly said, “No one can whistle a symphony. It takes a whole orchestra to play it”. The collaborative spirit of T&F India is a testament to this. It takes a group of action-oriented individuals to run a company as strong as ours. Let’s spend a moment and look at these powerhouses that make all the action happen:

1. Editorial

They work closely with Authors, Editors, and Researchers and transform their ideas into successful books. Sometimes, you can’t help but see a little bit of Ross in them.




2. Production

They manage the production process from the start to finish and oversee the publication of thousands of articles, books, eBooks and online products. They are meticulous and keep their supplies handy.



3. Marketing

This department looks after our customers by delivering the right products, content, and services at the right time. They are the branding force of our company and a source of any information.



4. Sales

This department is friendly, professional and knowledgeable, they grow our product sales through a strong focus on business development and make sure that we achieve our end targets.



5. Technology

This team develops, delivers and supports the cutting-edge digital solutions that keep us at the forefront of the academic publishing industry. You need anything fixed, they are who you turn to.



6. Operations

Comprising of a variety of functions across the business, this unit operates globally across books and journals enabling the business to save, secure, improve, and grow. Their organizational skills are exceptional!



7. Finance

This department organizes, audits, accounts for our company’s finances. And don’t forget, they are the ones who deliver your paychecks!



8. Human Resources

Finally, this department recruits, screens, interviews and places our colleagues. They also handle employee relations, payroll, benefits, and training. Human resources managers plan, direct and coordinate the administrative functions of an organization. We are sure you have all been here before.




Together we are a force to reckon with. No matter what department you work in, here is your chance to do more and contribute towards the 2019 Growth Market Expansion Plan (GMEP) that will help us achieve Sustainable & Scalable Growth through the creation of Transferable & Scalable Operational Efficiencies with a Unified Customer-centric Approach with the help of our most important resource- YOU!

Want to know how you can contribute? Stay tuned for more information from the Communications and PR Team and become part of something great.

What will we do?

We will regularly update you on the performance of the above powerhouses, Task Forces and Action Groups formed to achieve GMEP 2019.

How can you take part in T&F India’s success story?

Stay tuned to our performance and look for opportunities to step in and make a difference.

Remember- The whole is greater than the sum of its parts. Find a space to contribute individually, and together we can reach the summit.

Friday, January 4, 2019

Baaton Baaton Mein...

With Abhishek Bhardwaj





If you could live anywhere on this planet and take everything that you love with you, where would you choose to live? Tell the group about your choice.
Upper east side (Manhattan). I wish to wake up every morning and jog in Central Park. 

If you could be in the movie of your choice, what movie would you choose and what character would you play? 
Michael Corleone, The Godfather
What are your 5 favorite foods? 
Anyone who knows me well, knows my weakness for Chhole Bhature. Can have them 5 times a day!

If you were stranded on a desert island, what three items would you want to have with you? 
A working Satellite Phone, coconuts to last a couple of days and a good book to spend that time with.

What item that you don't have already, would you most like to own?
I would very much like to own a Jetpack and avoid driving through the fearsome Ring Road traffic.

If you could only choose one vacation destination where would you pick and why? 
Scotland. The highlands, lovely castles and the best scotch to sample – what more does a man need on a holiday

If you were to create a slogan for your life, what would the slogan be? 
It’s better to burnout than to fade away.

If you could meet any living person for a chat over a shared dinner, who would you pick and why?
Thor Odinson. I would like to ask him why he didn’t aim for the head??

Creative Corner - Ajanta Bhattacharjee

Have We Been Ignoring What Paparazzi Culture Is Doing To Millennials?

A big difference between us and the previous generation is the existence of social media. Our parents did not have Facebook or Instagram to post pictures and share personal information. Millennials spend at least 27 hours every week on social media. The existence of social media has also changed lives of celebrities in India.
Actors have had stardom in previous decades but they were a mystery for common people. Today, they are relatable. Today, we see them through pictures, thanks to the paparazzi. They also post pictures on social media themselves. Paparazzi has been doing a commendable job clicking celebrities in and out, their favorite being a little kid Taimur Ali Khan!
But this connect has influenced our lives in more than one way. According to McKinsey, social media is highly responsible for referrals brands get, hence boosting their sales. Millennials have also started following their favorite celebrity’s lifestyles. But is it worthwhile? It is good to look good, but everyone’s priorities may be different. Celebrities spend a lot of money on their appearance. It is an important part of their work to look a certain way.
Due to this influence, fitness has also become something more than simply a healthy lifestyle. Millennials believe starving is fine, if it can give flat abs. At times obesity can be a medical condition but now body shaming does not spare you even if you have PCOD. You must be perfect. All this and what not!

Paparazzi has helped us build connect with celebrities and their luxurious lifestyle. It is upto us to use this connect in a healthy way. Instead of aping every move, we can get inspired by them and try and be successful like some of them are.