Taylor
& Francis India conducted a User Awareness & Knowledge Sharing Session at
the University of Allahabad on 20
April 2015. The two-hour session was aimed at training the users on:
-
The South Asia Archive (SAA)
-
English Historical Documents (EHD)
-
&
sharing information on how to get published in a journal
It was
a packed hall with 252 participants that included
the Vice Chancellor, Head of Departments, academicians, faculty, research
scholars, librarians and students.
The strategy:
The day
was interspersed with three quizzes, based on the three presentations that we
were scheduled to give. That was done to ensure that the participants
understood the content and the nuances of operating the sites for SAA &
EHD.
1. Registering the participants: The
purpose is to get an original & robust mailing list. We handed over our
delegate bags to them containing information about e books that we hope to
pitch to them and material on Journal archives as well as user guides for SAA
and postcards on EHD plus author/editor services.
2.
The inaugural ceremony: We
arranged for the session in a way that the Vice Chancellor for the Allahabad
University, Professor Farooqi inaugurated the session and endorsed the SAA. He
said:
Vice
Chancellor Prof. Farooqi was the
guest of honor. Prof. Manjula Tripathi and Prof. Vishvakarma presided over the
inaugural ceremony. Dr B. K. Singh, Librarian gave the welcome address and
greeted Taylor & Francis. The inaugural ceremony gave us a chance to
reiterate Taylor & Francis’s commitment to the university and talk about
our services that make the company stand out from the competition. The vice
chancellor’s endorsement of the product also helped us create a brand value for
ourselves for further business.
Presentations: The training presentations on SAA and How to
get published in a journal were given by Shafina and Ashwani gave the
presentation on EHD. A medium of Hindi and English languages were used to
explain the concept to the audience.
How to get published: The talk on ‘How to get published in
a journal’ was received with great interest. Participants were seen scribbling
notes in their diaries and there were many queries related to journal article
publishing.
2.
Motivators: The day was
interspersed with three quizzes, based on the three presentations that we were
scheduled to give. That was done to ensure that the participants understood the
content and the nuances of operating the sites for SAA & EHD. Everyone
participated very enthusiastically. We gave away prizes for every quiz winner.
There was a grand prize at the end of the session which also ensured full
participation in the hall for us.
**The event was also ably supported by the
books sales through Sanjay Yadav, who assisted us in making the event a
success. We displayed books catalogues at the event and Sanjay networked with
the faculty.
The
event also received good media coverage. Some of the snippets are attached:
Shafina
Segon & Sonali Bhardwaj





























