The 14th Nepal Book Fair 2010

I recently came back from the Nepal Book Fair and couldn't wait to share the pictures and details with all of you. The 14th Nepal Book Fair saw participation from various mainstream Indian publishers. This year, China also participated in the book fair.

 The Entrance to the 14th Nepal Book Fair

Taylor & Francis is better known as Routledge in Nepal. We are famous for our graduate and undergraduate books that have been adopted over the past year and a half for MA, M.ED, M.Phil, B.A. and B.Ed courses. Our presence in the Nepal market has increased substantially since the last year and a half and someof our RIO titles are quite famous there as well.
This book fair, our contention has been to do something different in order to increase our brand equity in the market. Along with the marketing department, we set out strategize and structure our presence in the book fair through various endeavours. At the inauguration ceremony of the 14th Nepal Book Fair, Taylor and Francis along with Cambridge University Press were the only two representations that were invited to take the honourable position at the stage.

The opening remarks at the 14th Nepal Book Fair Inauguration

Our inauguration speech included our commitment towards the student community and our passion to change the world through collaborative academic endeavours. This helped drive a lot of traffic to the stand.


The Book fair saw participation from over 2000 people. Our stall was widely visited by the Chief guest of the book fair, who picked up a few titles from us.

Our school books were greatly appreciated as well and to make things more attractive, we had a prize draw to increase traffic stand that worked out really well. Dr. Raghu Ji Panta, political adviser to the Prime minister of Nepal, announced the winner. His presence itself lent great credibility to the prize draw. 

In all, it was a very fruitful presence and my special thanks to the marketing team for helping create a buzz at the fair.

Pankaj Bhardwaj