Taylor and Francis India hosted the Books Strategy Meeting on 29th February 2012 during the 20th Biennial World Book Fair. The meeting was attended by the marketing and the sales team besides the UK and US colleagues comprising:
- Christoph Chesher – President, Asia Region and Group Sales Director
- Graham Crossley – International Sales Director
- Ryan Cooper – Area Sales Manager
- John Lavender – Senior Vice President, Publishing & Online, CRC Press
- Joanne Blackford – International Sales Support Manager
- Lin Gillan - International Marketing Development Manager
Joanne Blackford introduced to us a new software – BMIS, designed to help the sales & marketing team for creating reports in business objects. Lin Gillan gave an overview of CRC’s global marketing activities. The meeting concluded with a team dinner.
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