Taylor
& Francis Group participated in the Teachers' and Administrators'
Conference organized by The Association of International Schools of India
(TAISI) at Vivanta by Taj in Cochin from 26 – 30 Sep 2012. The conference aims
at professional development which is beneficial to all in the field of
education. In India, more than 300 international schools are operational out of
which 120 are the member of TAISI & few are the member of CIS (Council of
International Schools) as well. There were around 40 participants from across
India.
It was
a good platform to understand and interact with people from the International
School market. The market is big and growing each year with schools spending
from 3 to 10 lakhs for reference purchase. It helped us identify product
from our existing basket and what plans should be done for future which will
definitely facilitate us in capturing substantial share in this market. We
displayed the books from our various imprints i.e. Routledge, CRC Press,
Psychology Press etc.
It was
a successful and a wonderful experience. We look forward to more challenging
conferences in the future.
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